What Makes a B2B Web Store Different than a B2C Store?

We’ve been saying it for years. Now it appears that the industry at large is echoing our sentiments. A business to business (B2B) web store is quite a different animal than a business to consumer (B2C) web store. There have been a number of...

eCommerce Recommendation Engine – Personalizing Your Customers' Experience to Generate More Sales

Webstores are a must, now more than ever, and we’ve mentioned before how we don’t expect that to change. Recently we also addressed the Top 5.5 things that make a B2B Webstore Different. With this understanding, we now look a little bit closer at...